The Podcast Market
The podcast market is increasingly commercialized, with new business models generating revenue from sponsorships and advertising. As the video format has become more popular, wider audiences are listening and viewing.
While many people aspire to become podcasters in hopes of quickly building followings and monetizing from subscription-based platforms, one of the most overlooked benefits of podcasting is content marketing and search engine marketing for personal brands (e.g., CEO brands & Subject Matter Expert brands)
The Benefits of Having a Podcast
The benefits of having a podcast are, first and foremost, building brand identity and recognition and establishing authority and subject matter expertise. Podcasts are also deemed great content marketing media, which reach audiences unrestricted compared to broadcast outlets. Other benefits include networking and community building. The reciprocal culture of podcasting dictates that a host will likely be asked to be a guest on many other podcasts.
Visit our packages page for Podcast Builders, including the Subject Matter Expert (SME) Podcast Builder service package.
