What is mobile dominance?
Mobile dominance refers to the global internet users’ usage of mobile devices over desktops, and it explains why search engines focus on mobile friendliness.
What is a phablet?
A phablet is a digital mobile device that is more significant in size than a smartphone but smaller than a larger tablet device like an iPad.
How do click-through rates (CTRs) differ on mobile devices vs. desktops?
Mobile device click-through rates on search engine response pages are not as linear as they are on desktops, according to a study published by seoClarity. The study also found that the top-rank position (result) on a mobile SERP gets significantly more clicks (click-throughs) than a desktop SERP.