As news media outlets continue to add guests commentators to their eclectic lineup of live and recorded editorial news programs, their booking producers seek out intellectual talent.
Booking producers often work with speaking bureaus representing distinguished academics, journalists, and public officials. They also search for subject matter experts who may have less media experience but are, nonetheless, authorities on specific topics.
Whether the intellectual talent is a seasoned contributor to network television programming or just beginning to seek out broadcast or high-profile podcast media exposure it is important to optimize and curate online visibility. Among the best ways to do this is to pursue inclusion in Wikipedia, which lists biographies of individuals who are deemed notable in their professions. Wikipedia is a high-ranking website used to populate Google entries known as Google Knowledge Panels.
